Le Schatzy
Création d'une identité visuelle pour un restaurant
Le Schatzy est un restaurant situé à Sélestat depuis 2013. Le studio Uku a été chargé de réaliser son identité visuelle complète. La carte du restaurant est évolutive et change au fil des saisons, mettant l’accent sur des produits frais et locaux. Son nom signifie « petit trésor » ou « chéri(e) » selon le contexte, une piste qui a été envisagée lors de la conception du logo, mais finalement la décision a été prise de privilégier la saisonnalité. La lettre Y sert donc d’amorce à une spirale colorée dont les teintes illustrent les saisons qui passent. La spirale, quant à elle, symbolise le cycle des saisons. Cette identité visuelle est déclinée sur tous les supports de communication du restaurant, depuis la carte de visite jusqu’à son enseigne. Le studio Uku a également réalisé le site internet du restaurant et les supports de communication spécifiques aux réseaux sociaux.
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